QR for UX

Original post at Qrarts.com

Having trouble with image on the right, so I abandoned that direction, but it brings up the question of alignment and rotation.  I think this is well within EC ranges.  Suggestions ( besides using full square ? ).

Note: the one on the right does NOT work. Don’t get frustrated by trying. Have to tweak it.

thx pd

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QR code preloader

Concept: Use QR codes in preloaders to allow users to access exclusive or secret content while they wait.  According to Operations queue theory, people are happier waiting in lines if they have something to do. Allow them to get a free ringtone, view a secret message, or sign up for your mailing list while they wait for main content.  If nothing else, its something new.  Hope for viral marketing.

-pd

LED walls

I love this lobby in DC on k st., nw.  It adds so much to the space, but I wonder if the colors were just random. If this overwealming sense of color starts or ends your day, wouldnt you want it to be scientifically grounded as to enhance HQ, productivity, creativity?

Omni

today: learned how to use Omni for wireframe prototyping and how to install stencils.

Device Central

Learning how to use Device Central.  If the future of development is going to be mobilzied, I want to be there.

Integrated Advertising

I loved stumbling upon this. Too bad it wasn’t SEO related.

But, I liked thinking, when can you skin an entire website to link to a product? When does this help or hurt the parent content? And, if the graphical elements are skinned, how does this influence how we approach designing for UX?

-pd

Democratization of Journalism

Great talk today at GW- Thank you School of Media and Public Affairs.

One of the interesting points they raised was that the large photo on the front of the newspaper is not because of “kids dont like to read anything without large pictures” but more that large cover photos takes up more real estate, and thus they dont have to pay as many journalists to write cover stories.

It was a neat way to think about how economics can determine the user interface of a printed piece.

I asked a questions about how to blend commerical journalism, with the new crowdsourcing freemium model of journalism.  Both have obvious SWOTs that I am interested in combining.  Ideally- Speed and low barriers to entry of the crowdsourcing, but the quality of professional journalism.

-pd