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Posts Tagged ‘cross marketing’

Learning from rollerblades

April 23, 2010 Comments off

I think its interesting that rollerblades successfully combine multiple products into one design. So, they have branded, wheels, frames, liners, and then then each of those elements can be sponsored.  If this was a car, it would all be under 1 brand name.  I wonder how that came about.

Intentional design, or a product of culture.  USD is interesting because the design of the boot is all based around mass personalization.  Very interesting.  How can this be applied to other industries and existing products.

-pd

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Coke Avatar (AVTR) ar website: networking AR experiences together

February 16, 2010 Comments off

Plugin for augmented reality ( metaio ) does not work on macs.   This is why I really encourage people to build platform agnostic systems.

I do like how the marker in this instance has a steering affordance. I think this was acheived with tweening and a delay of the animation. Makes sense for flying objects.

It would be really cool if you could network with another person over facebook, or any other social site where you could have a shootout of sorts.  Network worlds! why not?

By combining Skype like video chat, with AR, I think some very interesting user experience for gaming could be achieved on a simple interaction level.