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Multiple Brand Solutions: Static Logos are dead

January 18, 2010

I was buying a a sandwhich at PotBellys, and I noticed this great design on my coke can. The snowboarder follows the coke swoosh, bringing in the olympic identity/ look and feel of the games. It says coke, it says olympics, and it doesn’t diminish either of the brands.

I love how more brands are taking liberties with their identities, and how they can be tweaked to have another brand or theme add value to their existing brand. What is Core, what is secondary, and how can your brand play with others? Why don’t more larger brands attempt this strategy with their designs?

-pd

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