Disclaimer: By concept, I mean, I have no current affiliation with the Lab, and I was not commissioned to make these.
Two concepts I came up with. Two window locations could work, but the tree could be problematic for upstairs location. QR links to a video explaining what the lab is about, but could be linked to a news section, or a photo blog that could generate media buzz or walk ins.
Daytime: white vinyl window decals provide both shade, and privacy for workers. Cheap, easy to put up, and removable in future.
Nightime: Color changing LED’s highlights white areas of QR code, and puts Affinity labs building on the map. QR code stands out in the late hours of the night. Color changing LED’s could allow for multiple colors, and low power usage.
Expansion of the stylized data pattern can be used to create camouflage. Could have strategic applications? What else could this look and feel lend itself to? Will think about it.
Is anyone else doing this type of work? Please share with me.
I came up with the idea to rotate between QR codes of message X, by rotating through different versions of the QR code with an image damaging different parts of the 30% percent. This way, any picture taken of this code will be the correct code, despite the interference. Thus, the interference of the graphic makes the logo, and disturbs less data in the process. The human eye detects edges, and by altering where the edges are, it completes the picture. I think this can be done more elegantly, but this was my first test.
Well, I think of it just as data. So, you can store a phone number, text, SMS, picture, or URL. Practical implementations would include RSVP’s, or any other motivation one would have to connect a user from a print piece to other data sources (video, microsite, coupon, etc.).
But, I think its interesting that you can potentially have a short URL execute a function. This could be really cool, or really dangerous. What does this mean when more phones are computers, and more web apps are available. This brings to mind a lot of fun ideas. Especially when (or IF) flash becomes available on the iphone, which I am not holding my breath.
Easy Example: QR code> when is the next bus scheduled to come? What meetings are being held in this room today? I think QR codes can be used as lookup functions, rather then simply hard coded links. My big thought of the day .
