QR pitch for 311

This is what the QR code links to.

I wanted to propose this for DC. Prework and final.

Custom QR mosaic

QR: Media Integration and More

What can QR codes be used for?

Well, I think of it just as data. So, you can store a phone number, text, SMS, picture, or URL. Practical implementations would include RSVP’s, or any other motivation one would have to connect a user from a print piece to other data sources (video, microsite, coupon, etc.).

But, I think its interesting that you can potentially have a short URL execute a function. This could be really cool, or really dangerous. What does this mean when more phones are computers, and more web apps are available.  This brings to mind a lot of fun ideas. Especially when (or IF) flash becomes available on the iphone, which I am not holding my breath.

Easy Example:  QR code> when is the next bus scheduled to come?  What meetings are being held in this room today?  I think QR codes can be used as lookup functions, rather then simply hard coded links.  My big thought of the day .